Ride With US

Check Out Our Web Shop

Find Paradise

What Better Way For Family Fun

Ride any Wave

Better and Tougher Shapes

More Fun on the Water

Sharing Happiness

Magical Floating

Fly Away

Join Our Newsletter

Exclusive Offers



It’s 1989 and a young man named Robert Stehlik from Germany, Berlin, travels to Maui to pursue his passions of surfing and windsurfing. He spends his days searching for perfect waves and feels totally happy. Life couldn't be better. Running out of money and having been persuaded by his parents to do the apparent rational thing, he heads back home to Berlin and starts a university education.

Feeling miserable during his first semester, he grows determined to make a change in his life, quits his education and takes on various jobs to save up money and pursue his dreams.

Robert heads back to Maui, starts college again, works hard to make ends meet and spends all of his free hours out on the water. This time he vows to make a life on Hawaii and wear board shorts the rest of his life. And now more than 25 years later, he still does.

“Hold On To Your Dreams”



After two years Robert decides to move to Oahu and he founds Blue Planet in 1993. From its humble beginnings making t-shirts, Blue Planet Surf evolves to a unique store where water enthusiast can buy the best gear possible. Advised by folks that love water and who love to share their passion and knowledge. Not surprisingly, Blue Planet Surf receives the Best Surf Shop in Hawaii Award in 2015.

After a session on a Stand Up Paddle board in the mid 2000's, Robert is hooked and can’t stop paddling. Driven by his love for this new and exciting sport and his quest for having the best gear possible, he realizes quickly that he needs to start designing and building his own boards. And not just any boards.

Blue Planet Stand Up Paddling is born!


For more than 10 years, Robert and his crew have been pioneering to make the best Stand Up Paddling products. Working tirelessly on and off the water, Blue Planet doesn’t just make any SUP, we are simply dedicated to let you have the most fun possible on the water.

By surfers, for surfers. Whatever it takes.

Whether you want to win flat-water or down-wind races, ride the wave of your life, cruise around or just want to have the best time with your family, we have something for you. And since April 2017 we are thrilled to also bring a piece of paradise in Europe.

“Better Gear More Fun”



You can see all specs of Blue Planet's wide range of Stand Up Paddling gear on our website, conveniently sorted by product category and paddling type. Contact us for availability and pricing. Together with our logistics partners we serve customers in the Netherlands, Belgium, France, Germany and all other parts of Europe. 

“You Deserve It”



Should you have a question about any of our products, what board or paddle would suit you best or how to improve your overall paddling skills, have a look at our FAQ, SUP Board Recommendation Guide or contact us.

Anything. Anytime. Any language.